Strategic Planning for Solopreneurs

You're working 60+ hours but revenue is flat. You don't need more tactics.
You need boardroom-grade strategy, stripped to essentials.

You're Stuck in the Effort Trap

You know that feeling when you're working harder than ever—60, 70 hours a week, but your revenue won't budge?That's what I call the Effort Trap, and it is not a failure of ambition.It's a system problem.Strategic planning was built for corporate boardrooms with teams of analysts.
That left solopreneurs like you to rely on instinct, messy to-do lists, and hard work.
For 12+ years, I worked at the intersection of strategy, economics, performance and reporting, in the consulting and energy industries.
Between 2018 and 2024, I facilitated decisions on huge capital investments, prevented over $1 billion in losses and unlocked millions in new revenue.
I did it by focusing on a few needle-moving metrics and building lean forecasting models.Today, I deliver those same frameworks to solopreneurs, but keep them simple.No 200-page decks. No jargon.My systems help you identify your Single Most Important Result each quarter and track 3-5 KPIs that drive profit growth.
They also enable you to make confident pricing and forecasting decisions, all in under 30 minutes a week.
It's boardroom-grade strategy, designed for how you actually work.


How I Can Help

Find Your Focus


Identify your Single Most Important Result (SMIR)—the ONE outcome this quarter that moves profit, cash flow, or customer value. Everything else is noise.

Measure What Matters

Build a 3-5 KPI scorecard that proves progress.
No vanity metrics.
No 47-point dashboards. Just what actually moves your business forward.

Decide With Data


Stop guessing on pricing, hiring, and investment decisions. Use simple models and scenario planning to make confident choices backed by numbers.


Work With Me

VIP Strategy Day

Find your SMIR, build your KPI scorecard, and map your 90-day roadmap. Walk away with complete clarity on what to focus on and how to track progress.

More services launching soon


Trusted by Industry Leaders and Solopreneurs

"Working with Tammy transformed how I run my brand.

Her strategic guidance helped me price smarter, focus on the
right products, and streamline my operations, resulting
in a 250% revenue increase."


— Ruth B. | Fashion Solopreneur

"Tammy is easily among the top 5% professionals I have mentored.

I would recommend for
any role that demands strategic thinking, fact-based
decision-making, and cross-functional influence."


— Dan E. | Energy Leader

You're Working 60+ Hours.
Your Revenue Isn't.

You don't need more tactics. You need someone to look at your business and tell you:
"Here's the ONE thing to focus on for the next 90 days."
That's what this is.

The Problem:

You're stuck in The Effort Trap.

You're balancing marketing, sales, delivery, and admin while trying to "work on strategy" at 11 PM.
But here's the truth: Busy doesn't equal profitable.
You need to know:
→ What actually moves revenue (vs. what feels productive).
→ Which 3-5 numbers prove you are making progress.
→ What to stop doing so you can reclaim 10–20 hours a week.
→ Whether that big decision (hire, price increase, new offer) is worth the risk.
Most founders make critical decisions on pricing, hiring, new offers, etc. based on gut feel rather than data. This is not because they're bad at business, but because they lack simple frameworks to analyse the options.You need a clear strategy, the type that CEOs get from their teams.But you do not have a strategy team. You have yourself, coffee, and a Google Doc full of ideas that never get executed.

Until now.

The Solution:

The VIP Strategy Day

One intensive day. One strategic decision. One clear path forward.

This isn't a coaching call where I ask you what you think you should do.
I will analyse your business, build models, and tell you what to focus on, based on data, not just instinct.
Most founders make critical decisions—pricing, hiring, new offers—based on gut feel rather than data. Not because they're bad at business, but because they lack simple frameworks to analyze the options.We'll identify what to stop so you can reclaim 10-20 hours per week.


Here's How It Works:


Before We Meet
You fill out a quick form and upload your financials in 15 minutes.
I do the rest.

During Our 6-Hour Session:
Hour 1-2: Strategic Diagnosis
We focus on identifying your Single Most Important Result (SMIR).
This is the ONE outcome that can boost revenue, profit, or cash flow in the next 90 days.
Not 10 priorities. One.
Hour 3-4: Build Your Scorecard
I will build your 3-5 KPI dashboard with the only numbers you need to track weekly to know if you're winning.
No vanity metrics. No fluff. Just the metrics that matter.
Hour 5: Stop-Doing Audit
We analyse your calendar and task list to find the 10-20 hours/week you're wasting on low-leverage work.
You'll walk away with a Stop-Doing List with specific tasks to kill, delegate, or defer.
Hour 6: Your 90-Day Roadmap
I will map your next three (3) moves.
Week 1 actions, Month 1 milestones, Quarter 1 outcomes.
No 50-page strategic plan.
Just clarity on what to do every day.


After Our Session
Within 48 hours, you get:

1. Your One-Page Strategic Answer
Not a 40-page report you'll never read. One page:
→ Your SMIR (the one thing to focus on).
→ Your next 3 moves.
→ The 3 numbers to watch.
→ What to do if things go wrong.
Print it. Stick it on your wall. Execute.
2. Your Personal Tracking Dashboard
A private, password-protected web dashboard where you:
→ Log in once a week.
→ Enter 2-3 numbers (takes 90 seconds).
→ See instant charts showing if you're on track.
→ No complicated spreadsheets. No guesswork. Just clarity.
The dashboard tracks your progress automatically and sends you weekly reminders via email.
(Most consultants charge $5K+ just for this dashboard. You get it included.)
3. The Financial Model
The custom analysis I built during our session:
→ Revenue projections.
→ Scenario planning (best/base/worst case).
→ Pricing impact calculator.
→ Whatever you need to make strategic decisions.
Fully documented. Yours to keep and reuse.
Plus: 2 Weeks of Email Support
Hit a snag during implementation? Have a question about the model? Email me anytime in the first two (2) weeks after our session.


This is for you if:

✅ You earn $150K-$500K and work over 60 hours a week.
✅ Revenue has stayed flat for 6-12 months, no matter your effort.
✅ You face a big decision (pricing, hiring, expansion, new offers) but doubt your instincts.
✅ You're fed up with "mindset" advice. You want real numbers and a plan.
✅ You're ready to stop hustling and start acting strategically.


This is NOT for you if:

❌ You're just starting (under $100K/year). Focus on building, not optimizing.
❌ You want someone to validate what you're already doing.
❌ You won't stop low-leverage work. This needs focus.
❌ You expect a quick fix. Strategy needs discipline, not just a single session.


Your Investment

US$1,500

What you're really getting:
→ 6 hours of strategic analysis (consulting firms charge $5K-$10K/day)
→ Custom financial model ($2K+ if hired out)
→ Personal tracking dashboard ($5K+ if built custom)
→ 2 weeks of implementation support (priceless when stuck).
→ A decision that could make or save you $50K-$500K
Real value: $10K+
Your investment: $1,500**


The "No Confusion" Guarantee

Complete our VIP Strategy Day.
If you're unsure about your next steps, I’ll refund your full investment. Plus, you can keep everything we created.
I can offer this because the entire service is designed around one thing: CLARITY.
You'll know what to focus on, what to track, and what to do next.
Or you pay nothing.


How to Book

Step 1: Fill out the application below (5 minutes).
Step 2: I’ll review it and send calendar options (within 24 hours).
Step 3: Pay a 50% deposit to secure your date.
Step 4: Upload your financials, and we’re all set.
Available dates: 7th November | 14 November | 21 November 2025


P.S. Most solopreneurs wait 6-12 months before doing something like this. They keep hoping "more effort" will fix it. It won't. If you're reading this, you already know something needs to change.
Let's change it.

Free Tools & Resources

Strategic planning tools to help you escape the Effort Trap and build a more sustainable business.

Profit Leak Calculator

Where Is Your Business Bleeding Profit?

Most solopreneurs I work with discover significant time and money
being wasted on activities that don't move revenue.
This calculator helps you identify where.
You're working endless hours.
Your to-do list never ends.
But your revenue? FLAT.
This diagnostic finds your main profit leak—Time, Profit, Revenue, Focus, or Blindspots.
It also provides a personalised 1-week action plan to fix it.


What You'll Get:

✓ Your Effort Trap Score (0-100): Know exactly how trapped you are in busy work vs. profitable work.
✓ Primary Profit Leak Diagnosis: Is it Time? Profit? Revenue? Focus? Blindspots? We'll tell you.
✓ Estimated Annual Recovery Amount: See how much money you're leaving on the table.
✓ Personalized 1-Week Action Plan: Specific steps to plug your leak and reclaim time or revenue.
✓ Email Follow-Up with Frameworks: Ongoing strategic insights delivered to your inbox.


How It Works:

Step 1: Answer 7 quick questions about your business in 3 minutes
Step 2: Get your results instantly
Step 3: Implement your 1-week fix
Step 4: Watch what changes


This Is For You If:

✅ You're working 60+ hours but revenue isn't growing.
✅ You feel overwhelmed but don't know what to cut.
✅ You're not sure if you're tracking the right metrics.
✅ You need clarity on where your time/money is going.
✅ You're ready to stop guessing and start measuring.

Takes 3 minutes. Shows you exactly where you're losing money.

Founded by a former corporate strategist, who de-risked billion-dollar plans using scenario modeling and sensitivity analysis.

Hi! I'm Tammy.I help solopreneurs escape the Effort Trap by showing them how to
plan better, measure what matters and grow sustainably, without burnout.

Here’s what I achieved:→ De-risked billion-dollar investments using scenario modelling and sensitivity analysis.
→ Prevented over $1 billion in potential losses with advanced risk analysis and forecasting.
→ Unlocked $37M in extra revenue through strategic pricing and portfolio optimisation.
I discovered what drives profitable growth:
clear focus on what truly matters.
I also saw great leaders burn out from endless meetings and constant crises. I felt that frustration, too.

The Turning Point

The turning point came during a major investment review where we focused on a few key KPIs and made a simple forecast.
This helped us reduce risk on a billion-dollar decision and get the team aligned in days, not months.
That’s when I realised:
Strategy isn’t about 200-page decks.
It’s about clarity, focus, and disciplined action.
After my own burnout, I stepped away from corporate life in 2024.
The systems behind billions in investments could help solopreneurs break free from the Effort Trap that keeps them working over 60 hours without real growth because they lack a clear strategy.
Since then, I’ve helped founders cut reporting time from weeks to under 24 hours. I built systems to bring boardroom-level strategy to lean businesses.

Why I Do This

Corporate jargon and complicated frameworks have taken over strategic planning. This leaves solopreneurs to rely on instinct, messy to-do lists, and constant hustle.The gap between corporate strategy and solopreneur life has forced founders to choose between burning out and feeling stuck.I’m here to close that gap.The frameworks that guided $6B in decisions can work for your $150K–$500K business too.They just need to be simplified.

My Approach

Most strategy frameworks were built for companies with teams of analysts.I've rebuilt them for solopreneurs.No 200-page decks. Just clarity.
No 47-metric dashboards. Just 3-5 KPIs that matter.
No endless planning sessions. Just 15-minute weekly reviews.
No corporate jargon. Just plain language.
Strategy doesn't have to be complicated. It just has to be clear.

The Framework

Every engagement starts with one question:
What's your Single Most Important Result (SMIR) this quarter?
Not 10 priorities. ONE.
From there, we build the minimal system you need to:
- Focus on what moves profit;
- Measure what proves progress;
- Make confident decisions with data; and
- Grow sustainably without burning out.

What Others Say

"I had the privilege of coaching and mentoring Tammy during her time at NLNG's Corporate Strategy & Planning Department.Over more than five years of working closely together, I watched Tammy evolve into one of the most capable strategy professionals I've encountered.Tammy's greatest strength is her ability to turn complex data into actionable insights.She blends analytical rigour with sound judgment, consistently delivering value-driven recommendations.Her work has supported huge capital investment decisions, helped avert millions of dollars in potential losses through advanced forecasting, and delivered tangible revenue and efficiency gains.Beyond her technical expertise, what sets Tammy apart is her clarity in communication and calm leadership under pressure. I particularly admired her composure when presenting high-stakes board-level reports.Of all the professionals I've mentored, she is easily among the top 5% I would recommend for any role that demands strategic thinking, fact-based decision-making, and cross-functional influence."

Dan E. | Chief Economist, NLNG
Mentored Tammy for 5+ years in Corporate Strategy

"I had the pleasure of working with Tammy as I built my consulting firm and developed our first suite of offerings. Tammy brought strategic insight, sharp analytical skills, and a collaborative spirit that made a significant impact on shaping our direction.
Her ability to structure complex ideas, connect the dots across industries, and translate my high-level strategy into actionable offerings exceeded my expectations. I was extremely impressed with her professionalism and the quality of her work, and I would highly recommend her to any organization seeking a thoughtful and results-driven strategy advisor."

Mabel O. | Supply Chain & E-Commerce Expert

"Working with Tammy transformed how I run my brand. Her strategic guidance helped me price smarter, focus on the right products, and streamline my operations, resulting in a 250% revenue increase.
She makes strategy feel simple and practical, turning overwhelming ideas into clear steps that deliver real results."

— Ruth B. | Fashion Solopreneur & Medical Professional

Experience & Background

5 years in consulting (KPMG, Deloitte)
7 years in corporate strategy (NLNG Limited)
Guided $6B+ in capital investment decisions
Developed strategic frameworks for Fortune 500-level organizations
Expert in business planning, KPI development, financial modeling, and scenario analysis
Serving clients globally.

Contact

9005 Elderwood Pl,
Upper Marlboro, MD 20772
Tel: +1 (201) 907-1507
Email: [email protected]